About client
Finance House Securities (FHS) LLC is incorporated in the Emirate of Abu Dhabi, United Arab Emirates, and operates out of its offices in Abu Dhabi and Dubai. Licensed and regulated by the Securities & Commodities Authority (SCA) of the UAE, FHS provides secure and efficient brokerage services through a team of highly experienced professionals.
About Project
Design and develop a user-centric financial platform, aimed at revolutionizing the way individuals in the UAE save and invest their money. The project aims to empower individuals of all backgrounds to make confident financial decisions and achieve their long-term financial goals.
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Year
2022-2023
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Client
Finance House Securities PJSC
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Services
UX/UI, Branding
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Project
Dynamic
Description
Welcome to Investnation – a revolutionary financial platform designed to empower individuals across the UAE to take control of their financial futures. As the designer behind this transformative project, I'm thrilled to introduce you to an innovative solution that addresses the pressing challenges faced by many in our community.
I was tasked to conceptualize, design, and develop the Investnation brand. My role encompassed defining the design guidelines, user interface, and user experience to ensure accessibility, transparency, and ease of use for users of varying levels of investment knowledge.
Additionally, as part of a team within a scrum framework, we ensured we complied with the project guidelines and regulatory requirements to establish trustworthiness within the financial community.
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PROBLEM STATEMENT
■ Outdated and minimal returns savings methods.
■ Lack basic investment knowledge and familiarity with investment options other than traditional savings.
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THE BRAND
The name "Investnation" embodies our vision of a nation of empowered investors. By combining "invest" with "nation," we emphasize our commitment to fostering a culture of financial literacy and prosperity within the UAE community. It's not just about individual investments; it's about collectively shaping a nation's economic future.
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Cashless Convenience, Invest Anywhere
Allows users to manage their funds and engage in investment opportunities with the seamless issuance of a virtual card, empowering them to take control of their finances and investment right from their smartphones.
